Id |
Subject |
Object |
Predicate |
Lexical cue |
T1 |
313-428 |
Epistemic_statement |
denotes |
The part-worth values for the trip product elements are expected to depend on a number of traveler characteristics. |
T2 |
429-552 |
Epistemic_statement |
denotes |
The predictors hypothesized are city travel experience, general modal preference, socio-economic status, and car ownership. |
T3 |
2037-2164 |
Epistemic_statement |
denotes |
Finally, the limitations of this demonstration study that discourage extrapolation to city travelers in general are emphasized. |
T4 |
2287-2420 |
Epistemic_statement |
denotes |
While many different ways may be conceived of how to tackle this issue, the authors decided to focus on the travelers' point of view. |
T5 |
2421-2565 |
Epistemic_statement |
denotes |
If a raison d'être exists for air transport thenin the simple mind of a marketing scientistthe reason likely relates to the airlines' customers. |
T6 |
2566-2698 |
Epistemic_statement |
denotes |
The problem was downsized to a workable version involving travelers ex Vienna on leisure or business trips to another European city. |
T7 |
2699-2827 |
Epistemic_statement |
denotes |
From the consumer behavior point of view the 'importance' of air transport may be interpreted in terms of preference or utility. |
T8 |
2828-3085 |
Epistemic_statement |
denotes |
Its value becomes apparent as a variation in the height of preference or the amount of perceived utilitythe 'part worth' in the terminology of classical conjoint analysisthe airplane seat contributes to the overall benefit attributed to a city trip package. |
T9 |
3280-3431 |
Epistemic_statement |
denotes |
It may be analyzed on aggregate level by means of cross elasticities (Wardman, 1997) or by discrete choice micromodels (such as the multinomial logit). |
T10 |
3830-4052 |
Epistemic_statement |
denotes |
A comprehensive review of choice models in tourism is provided by Crouch and Louviere (2001) ; among the 38 pieces of research itemized, however, there is none dealing with alternative modes of transport in a trip package. |
T11 |
4176-4225 |
Epistemic_statement |
denotes |
The mode of transport, however, was not included. |
T12 |
4226-4305 |
Epistemic_statement |
denotes |
In this study the mode of transport will be a prominent part of a trip package. |
T13 |
4306-4445 |
Epistemic_statement |
denotes |
Its utility as perceived by the travelers then may be compared to those of the other trip components simultaneously present in the package. |
T14 |
4771-4979 |
Epistemic_statement |
denotes |
One of the most popular sample applications of conjoint analysis for very complex mixtures of services also originates from hospitality research; it is the "Courtyard by Marriott" case outlined by Wind et al. |
T15 |
5326-5378 |
Epistemic_statement |
denotes |
The link between tourism and transport is ambiguous. |
T16 |
5695-5859 |
Epistemic_statement |
denotes |
Regardless of which interpretation one chooses to follow, the role of the mode of transport in the travelers' evaluation of a trip package seems largely unexplored. |
T17 |
6017-6220 |
Epistemic_statement |
denotes |
However, these studies present their results in a usually narrative manner reporting about the frequencies of modes preferred without exploring the modes' contribution to the overall utility of the trip. |
T18 |
6221-6411 |
Epistemic_statement |
denotes |
One of the rare exceptions employing an up-to-date model of mode choice in a tourism setting is Nerhagen (2003) 's recent analysis of the influence of previous experience on choice behavior. |
T19 |
6743-6828 |
Epistemic_statement |
denotes |
The extended Bradley-Terry Model (EBTM) has not yet been applied in tourism research. |
T20 |
7072-7132 |
Epistemic_statement |
denotes |
They indicate the likelihood of booking such a trip package. |
T21 |
7592-7707 |
Epistemic_statement |
denotes |
The part-worth values for the trip product elements are expected to depend on a number of traveler characteristics. |
T22 |
7708-7832 |
Epistemic_statement |
denotes |
The predictors hypothesized are: city travel experience, general modal preference, socio-economic status, and car ownership. |
T23 |
7838-7971 |
Epistemic_statement |
denotes |
1 condenses the underlying hypotheses into a starting model to guide the data collection and the subsequent steps of model selection. |
T24 |
10065-10203 |
Epistemic_statement |
denotes |
Further processing was limited to those respondents with a complete set of covariate values and who differentiated at least five packages. |
T25 |
10682-10928 |
Epistemic_statement |
denotes |
In fact, the EBTM is a model for paired comparison data, i.e., the aim is to obtain estimated overall rankings of objects (with locations on an interval scale), where each subject (or judge) makes one or more comparisons between pairs of objects. |
T26 |
10929-11237 |
Epistemic_statement |
denotes |
This type of model can be applied to rating data as recorded in the current study by simply transforming the ratings of two trip packages, A and B say, into a paired comparison response which can be either 'A preferred', 'B preferred' or 'equal preference' depending on the rating value for the two packages. |
T27 |
11238-11366 |
Epistemic_statement |
denotes |
Using such models may prove useful in overcoming problems arising from questionable metric properties of rating scale responses. |
T28 |
11850-11951 |
Epistemic_statement |
denotes |
The Bradley-Terry Model may be fitted using ordinary methods for binomial logistic regression models. |
T29 |
11952-12016 |
Epistemic_statement |
denotes |
Alternatively, the BT model can be fitted as a log-linear model. |
T30 |
12017-12097 |
Epistemic_statement |
denotes |
Given J objects, J 2 distinct pairwise comparisons between objects are possible. |
T31 |
12098-12438 |
Epistemic_statement |
denotes |
Let n ( jk) be the number of comparisons between object j and object k and let Y ( jk) j be the number of preferences for object j and Y ( jk) k the number of preferences for object k. The outcome of a paired comparison experiment can be regarded as a J 2 Â J incomplete twodimensional object pair × decision for object j contingency table. |
T32 |
12885-13086 |
Epistemic_statement |
denotes |
Using a respecification for the π ( jk) j 's and standard notation for log-linear models for contingency tables the log-linear formulation of the basic BT model is given by the following two equations: |
T33 |
13087-13331 |
Epistemic_statement |
denotes |
where μ ( jk) j = μ ( jk)k are nuisance parameters and may be interpreted as interaction parameters representing the objects involved in the respective comparisons, fixing therefore the corresponding marginal distribution, i.e., the n ( jk) 's. |
T34 |
13332-13429 |
Epistemic_statement |
denotes |
The λ j O 's represent object parameters (O is used for objects) and are related to the π j 's by |
T35 |
13430-13505 |
Epistemic_statement |
denotes |
So far, there is no advantage in using the log-linear over the logit model. |
T36 |
13506-13572 |
Epistemic_statement |
denotes |
However, there are often situations where no decision can be made. |
T37 |
13970-14141 |
Epistemic_statement |
denotes |
A major advantage of the log-linear formulation is the possibility to extend the basic BT model by incorporating parameters for subject (rater) and object characteristics. |
T38 |
14404-14579 |
Epistemic_statement |
denotes |
Moreover, possible interaction effects might reflect .0000 aliased Amsterdam Train/2nd 4 4 ⁎ 258 different importance of object characteristics according to subject variables. |
T39 |
16504-16659 |
Epistemic_statement |
denotes |
A common idea is to reparameterize the object parameters as a linear combination of P covariates X 1 ,…, X P , which represent P properties of the objects. |
T40 |
16660-16783 |
Epistemic_statement |
denotes |
In order to incorporate object covariates the object-related parameters λ j O are replaced by the linear reparameterization |
T41 |
16784-16920 |
Epistemic_statement |
denotes |
where the x jp 's denote the covariates describing the p-th property of the object j and the β p X 's are unknown regression parameters. |
T42 |
17120-17366 |
Epistemic_statement |
denotes |
The EBTM is a multinomial log-linear model and thus a Generalized Linear Model (see, e.g., McCullagh and Nelder, 1999) and can be fitted using standard ML techniques with any software capable of computing log-linear models for contingency tables. |
T43 |
17528-17662 |
Epistemic_statement |
denotes |
The part-worth utilities in conjoint terminology are related to the parameters of the object covariates (trip attributes) in the EBTM. |
T44 |
17663-17776 |
Epistemic_statement |
denotes |
The parameters for the subject covariates show the influence of the traveler characteristics hypothesized in Fig. |
T45 |
19716-19859 |
Epistemic_statement |
denotes |
The practical importance of these changes may be assessed by comparing them with the consequence of a price increase (P6) from 424 to 642 Euro. |
T46 |
20447-20532 |
Epistemic_statement |
denotes |
A bus or a train ride (unless lowest priced) seem to lead to poor overall (Table 4 ). |
T47 |
21322-21398 |
Epistemic_statement |
denotes |
In the log-linear variant of the EBTM the relationships hypothesized in Fig. |
T48 |
21573-21712 |
Epistemic_statement |
denotes |
Recall, however, that a 'socio-economic status' variable was formed by combining the two observables 'level of education' and 'occupation'. |
T49 |
21889-21979 |
Epistemic_statement |
denotes |
the likelihood-ratio tests) for the final model and a model without the respective effect. |
T50 |
21980-22252 |
Epistemic_statement |
denotes |
The substantial number of significant subject covariates demonstrates that the travelers are fairly heterogeneous in their assessing of a trip package and that the traveler characteristics proposed are appropriate for capturing quite a lot of this interpersonal variation. |
T51 |
23563-23691 |
Epistemic_statement |
denotes |
All part-worth utilities except 'hotel category' appear to be subject to the traveler's educational and occupational background. |
T52 |
24857-25005 |
Epistemic_statement |
denotes |
Hence, for the leisure travelers too, the socio-economic status emerges as a high-priority segmentation criterion when targeting city trip packages. |
T53 |
25407-25510 |
Epistemic_statement |
denotes |
Two of the hypothesized relationships remained unconfirmed (experience → price; car ownership → price). |
T54 |
25511-25708 |
Epistemic_statement |
denotes |
Not expected beforehand, the leisure tourists as well as their business counterparts seem to make their evaluation of an urban destination dependent on a general preference for a mode of transport. |
T55 |
26035-26180 |
Epistemic_statement |
denotes |
Moreover, both groups are internally heterogeneous regarding their assessments and a number of covariates seem to account for this heterogeneity. |
T56 |
26181-26268 |
Epistemic_statement |
denotes |
Pondering on the empirical results one must not overlook the limitations of this study. |
T57 |
26453-26613 |
Epistemic_statement |
denotes |
An equivalent survey sponsored by rail and bus for their passengers would be desirable to learn about the bias provoked by the respective consumption situation. |
T58 |
26614-26796 |
Epistemic_statement |
denotes |
One may rightly expect such a bias as the general preference for a mode of transport turned out to influence the assessment of the trip components mode and price in both sub-samples. |
T59 |
26895-26996 |
Epistemic_statement |
denotes |
The analysis follows a model selection scheme guided by an initial set of hypothesized relationships. |
T60 |
27023-27170 |
Epistemic_statement |
denotes |
5 and 7) result from a series of likelihood ratio tests gradually simplifying the model by removing nonsignificant (p N 0.05) subject effects (i.e. |
T61 |
27282-27400 |
Epistemic_statement |
denotes |
The versions surviving the model selection process would have to be exposed to new data for being conclusively tested. |
T62 |
27401-27500 |
Epistemic_statement |
denotes |
Working on the contingency tables the EBTM as all log-linear models requires a fairly large sample. |
T63 |
27617-27704 |
Epistemic_statement |
denotes |
Despite of all these caveats there are a few lessons to learn for future hypothesizing. |
T64 |
27705-27899 |
Epistemic_statement |
denotes |
With so much emphasis on the marketing of destinations the importance of the mode of transport may have been underrated until the market success of the low-cost carriers began to tell otherwise. |
T65 |
28046-28096 |
Epistemic_statement |
denotes |
This seems natural for predetermined modal choice. |
T66 |
28262-28411 |
Epistemic_statement |
denotes |
Finally, socio-economic status (for business and leisure) and age (for leisure only) should be among the candidates for market segmentation criteria. |
T67 |
28412-28504 |
Epistemic_statement |
denotes |
These characteristics seem to act on the assessment of all components in the product bundle. |
T68 |
28505-28662 |
Epistemic_statement |
denotes |
In terms of methodology the EBTM proved its ability of handling fairly complex systems of relationships involving rating data and many categorical variables. |
T69 |
28921-29061 |
Epistemic_statement |
denotes |
At least ordinal information may hide behind these differences and may remain unexploited after the downgrading of the level of measurement. |
T70 |
29329-29383 |
Epistemic_statement |
denotes |
But this is another story pointing to future research. |