PMC:5919942 / 11763-13070 JSONTXT

{"project":"TEST0","denotations":[{"id":"29731705-187-195-826812","span":{"begin":1025,"end":1029},"obj":"[\"17196537\"]"},{"id":"29731705-206-214-826813","span":{"begin":1044,"end":1048},"obj":"[\"28666891\"]"}],"text":"We used color digital pictures of 90 products selected from JD.COM, one of the largest online retailers in China. A variety of products were included, such as food, drink, electronics, personal hygiene products, stationery and others, all of which were familiar to our participants. Forty-five bundles were created, each of which comprised two products, a relatively expensive focal product and a relatively cheap tie-in product. The two products in each bundle were functionally complementary or related (e.g., a power bank and a USB cable, a pack of coffee, and a mug). Three price frames were devised for each bundle. Therefore, there were 45 trials in each frame condition and 135 trials altogether. For NP, the original prices for each component of the bundle were calculated as the mean of the prices in two different online shops. In order to encourage the participants to buy bundles during the experiment, offered prices for each component in NP were discounted from the means of the prices by ~20% (Knutson et al., 2007; Goto et al., 2017). For ZP, the tie-in product was offered at zero price while the total price of the bundle remains the same as NP. For LP, the tie-in product was offered at a low token price (¥0.1) while the focal product of LP had the same price as the focal product of ZP."}

{"project":"0_colil","denotations":[{"id":"29731705-17196537-826812","span":{"begin":1025,"end":1029},"obj":"17196537"},{"id":"29731705-28666891-826813","span":{"begin":1044,"end":1048},"obj":"28666891"}],"text":"We used color digital pictures of 90 products selected from JD.COM, one of the largest online retailers in China. A variety of products were included, such as food, drink, electronics, personal hygiene products, stationery and others, all of which were familiar to our participants. Forty-five bundles were created, each of which comprised two products, a relatively expensive focal product and a relatively cheap tie-in product. The two products in each bundle were functionally complementary or related (e.g., a power bank and a USB cable, a pack of coffee, and a mug). Three price frames were devised for each bundle. Therefore, there were 45 trials in each frame condition and 135 trials altogether. For NP, the original prices for each component of the bundle were calculated as the mean of the prices in two different online shops. In order to encourage the participants to buy bundles during the experiment, offered prices for each component in NP were discounted from the means of the prices by ~20% (Knutson et al., 2007; Goto et al., 2017). For ZP, the tie-in product was offered at zero price while the total price of the bundle remains the same as NP. For LP, the tie-in product was offered at a low token price (¥0.1) while the focal product of LP had the same price as the focal product of ZP."}

{"project":"2_test","denotations":[{"id":"29731705-17196537-38674706","span":{"begin":1025,"end":1029},"obj":"17196537"},{"id":"29731705-28666891-38674707","span":{"begin":1044,"end":1048},"obj":"28666891"}],"text":"We used color digital pictures of 90 products selected from JD.COM, one of the largest online retailers in China. A variety of products were included, such as food, drink, electronics, personal hygiene products, stationery and others, all of which were familiar to our participants. Forty-five bundles were created, each of which comprised two products, a relatively expensive focal product and a relatively cheap tie-in product. The two products in each bundle were functionally complementary or related (e.g., a power bank and a USB cable, a pack of coffee, and a mug). Three price frames were devised for each bundle. Therefore, there were 45 trials in each frame condition and 135 trials altogether. For NP, the original prices for each component of the bundle were calculated as the mean of the prices in two different online shops. In order to encourage the participants to buy bundles during the experiment, offered prices for each component in NP were discounted from the means of the prices by ~20% (Knutson et al., 2007; Goto et al., 2017). For ZP, the tie-in product was offered at zero price while the total price of the bundle remains the same as NP. For LP, the tie-in product was offered at a low token price (¥0.1) while the focal product of LP had the same price as the focal product of ZP."}