However, there are a limited number of studies on Weibo in the public sector or at local government, most of them focus on the analysis of SM (mainly Twitter) for electoral campaigns [17,18,19,20,21]. Therefore, we want to analyze citizen engagement on the social media platform, not only for political purposes but also for social mobilization. The open-source of platform and computing techniques make it possible to research this phenomenon of engagement, to evaluate public opinion. Several scholars have pointed out the importance of focusing on what local entities do on SM to assess the real impact on government-to-citizen (G2C) relationships [2,22].