Content analysis is defined as a multi-purpose research method to study a wide range of issues by systematically, complex, and objectively identifying characteristics of large sample data [100]. Followed the grounded theory approach, in spite of collecting data, we also need to generate concepts and topics from the ground up [29,101]. During this analysis, two trained coders conducted the coding work. The first step was defining the coding norms, and constructing categories as content type. After examining inter-coder reliability, the two coders started to analyzing data. The reporting results are shown in Table 1.