Text length: While some scholars found the relationship between text length and engagement, some research indicates that longer text could get more attention [80]. For example, an organization’s lengthy tweet could significantly reduce the negative sentiment of customers’ tweets [81]. It could be explained that longer sentence requires more time and resources, so it might positively influent users’ engagement and develop a strong online community [82]. Li et al. [83] found that, during the COVID-19 pandemic, the content length of most types of situational information has a positive correlation with the propagation scale. Another researcher assumed that a longer length content may include enough detail and have been recognized to positively affect the feedback [84]. Therefore, we come up with the following hypothesis: