However, on social media platforms, media richness theory research generally focuses on communicators’ choices of channels (e.g., a face-to-face meeting vs. a teleconference), few of them study whether rich media influent the effect of information transfer [66,74,75]. For example, visual images are more powerful tools for communicating messages regarding all aspects of organizations [44]. In particular, if a website uses multimedia functions and frames, it would have a higher level of media richness than text alone.