An approach for the long term, and the endgame Controversy persists about the infection fatality rate of COVID-19, and whether it is closer to 1% or to 0.1% – a difference in deaths of an order of magnitude [13,14]. That debate often transforms itself into respective calls for indefinite maintenance or early lifting of lockdowns. An undisputable principle, however, is that the benefit from any such measures must clearly outweigh their harms to public health. It is therefore reasonable to move away from full lockdowns and calibrate social distancing down to a sustainable optimal level – one that minimises both the morbidity and mortality of COVID-19 but also the negative effects of distancing. This balance point will be continuously revised as we accumulate more scientific knowledge about COVID-19, the effectiveness of control measures and their wider impact on population health. In any case, the rational goal is not to prevent each and every SARS-CoV-2 infection at any cost, but rather to protect and maximise public health for everybody. Such an optimisation will have to be both qualitative and quantitative. On a quantitative level, the aggregate effect of all social-distancing measures should maintain the effective R number of COVID-19 at ⩽1. This is a hard limit to ensure a stable infection rate in the population, rather than an exponentially increasing one, which would risk depleting health-care capacity, at least in some locations. If COVID-19 cases cannot be eliminated given the extent of asymptomatic transmission and continuous introductions from abroad, then a low and stable rate is the next reasonable goal. Full lockdowns were fully justified in the initial phase of the pandemic out of an abundance of caution and to bring down COVID-19 cases rapidly. Once this had been sufficiently achieved, social distancing measures could be dialled down to the lowest level that maintains R at ⩽1. For this strategy to work, COVID-19 surveillance is paramount and needs to be substantially upscaled, alongside laboratory capacity, to cover the entire population in all geographic areas. Importantly, surveillance will continuously guide and revise the appropriate level of social distancing. If, for example, SARS-CoV-2 transmissibility decreases in the summer and rises in the autumn, surveillance indicators will reflect this, and social distancing will be calibrated to maintain a stable infection rate. Similarly, if COVID-19 cases flare up in a defined geographic area, additional targeted measures may be taken to bring the pandemic back under control. On a qualitative level, and in order to select an optimal combination, each measure will have to be individually evaluated for both its potential benefit and its social and public health cost [15]. In this evaluation, the strong age gradient in mortality from COVID-19 needs to be taken into account [16]. A case in point is school closures, whose impact on COVID-19 transmission is uncertain and whose social costs are very high [17]. Children are the age group least vulnerable to COVID-19, and might also be less likely to infect others [18,19]. Therefore, accepting some risk of infections among children may be a reasonable compromise for the wider societal benefit of keeping schools open, with the additional side effect of building up a degree of population immunity in the safest possible way. On the other hand, very stringent measures will need to be continuously maintained in health-care facilities and elderly care homes, which are both important drivers of infection and locations where the most vulnerable are exposed. Steering infection away from those most at risk is no less important than keeping a low infection rate in order to minimise morbidity and mortality from COVID-19. In selecting the appropriate mix of social distancing, there is often a paucity of evidence about the effectiveness of individual measures. In such a context, choices about what socio-economic activities to allow inevitably become political, based primarily on assessments about the costs to society. At the same time though, plans should be made to collect the required evidence and formally evaluate the effectiveness of each measure, for example by comparing the effective R number of the pandemic before and after its introduction. In conclusion, using epidemiological surveillance to calibrate social-distancing measures appropriately and to achieve a low and stable infection rate, thereby minimising overall morbidity and mortality, is a reliable long-term approach to follow and maintain until the COVID-19 pandemic reaches its herd immunity endgame, hopefully through the discovery and application of a safe and effective vaccine.