Vaccination If and when this becomes available for COVID-19, primary care physicians are going to play an important role in delivering population-wide vaccination. While this process will likely be coordinated by public health, primary care offers a built-in infrastructure for rapid distribution of vaccines. Moreover, in a survey on influenza vaccination in 2009, about a third of people were found to be reluctant to receive the vaccination even after public health messaging.18 Yet, due to longer-standing rapport, patients may be more likely to receive the vaccine after discussion with their family physician.9