Enhancing nurses’ profile and image Taiwan Nurses Association has started to collect photographs, videos and stories related to the COVID‐19 containment effort. These will be printed, published and otherwise promoted to gain widespread media exposure to recognize and spotlight the critical role and contribution of nurses. In early March 2020, TWNA worked with nine medical centres to produce videos, showcasing how nurses are currently working to combat COVID‐19, have been posted and shared on a variety of popular social media platforms.