First, give sufficient attention, visibility and priority to AB-HWCs as vehicle to strengthen primary health care services. Of the two components in ABP, the HWCs seem to be getting comparatively less attention, in spite of being recognized that cPHC can take care of up to 80% of health needs [30, 38, 39]. AB-HWCs is also a more difficult component to implement than insurance-based AB-PMJAY. Getting less public and political attention may appear a minor issue but may result in lower prioritization. There is a need to bring attention back on AB-HWCs and make these politically visible through advocacy and evidence. There is role for technical experts, professional associations and civil society representatives in ensuring that cPHC is not lost in the noise for more secondary and tertiary care services. People also need to demand for better primary healthcare services from their elective representatives.