Young and other analysts predict that the industry's structural shift—that already was underway—will be accelerated by the COVID‐19 pandemic, with a quicker reduction in LCD capacity and a wave of consolidation. Indeed, according to Eric Virey, a principal analyst for the consulting firm Yole Développement, COVID‐19 will accelerate “the further rationalization of the display industry,” which he says was needed badly after the entry of “so many irrational players” into the LCD market.