Although the infectious disease had already impacted more than 100 countries by early March 2020, its primary effect on the display business at that point was a significant drop in February's LCD production in China, because of a reduced workforce and delays in receiving components and materials. That caused an unexpected spike in panel pricing, with month‐to‐month jumps of more than 7 percent in February and March—not an unwelcome development for an LCD market that has been hampered for years by oversupply causing depressed prices. But fast‐forward a month, and the situation has taken a dramatic turn for the worse. By April, COVID‐19 had spread to nearly 200 countries, with millions of confirmed cases worldwide, and most economies in Europe and North America shutting down to meet social distancing protocols aimed at slowing the virus’ transmission.