The concepts of wellness and mindfulness have become an increasing part of the public health discussion as there seems to be a growing appreciation for a more holistic approach to fitness and well-being. With the advent of more advanced wearable technology like fitness trackers and smartwatches starting in 2014, consumers are no longer content with just tracking their weight loss goals or step count. Personalized healthcare devices arm users with snapshots of their activity and recovery data and allow them to track advanced performance metrics including step tracking, heart rate, body fat percentage, sleep quality, stress levels, menstrual cycle, and fertility windows. As this data becomes more accessible, consumers are discovering that overall health is the sum of all the small choices you make each day: what you eat, how much you move, how much you sleep, etc. Having fitness and weight loss goals is an important first step, but converting that enthusiasm to actual gym time and change in habits has always been the rate limiting step. That is where innovative fitness startups and fitness technology companies are focusing their attention: getting people excited about working out, offering unparalleled convenience, and keeping members engaged long-term by utilizing the latest in technology and social media. Since 2014, the use of commercial wearable devices has doubled. Currently, 19% of Americans use a wearable fitness tracker (e.g., Fitbit, Apple Watch) with sales projected to double by 2022, becoming a $27 billion+ market [12, 13].