This study provided evidence of human–animal interactions in rural communities of southern China that increase the potential for zoonotic disease emergence and suggested opportunities for risk mitigation. Population migration from rural communities to urban areas for employment, as well as the wild animal protection policy changes in China in recent years, have led to a perceived overall reduction in activities such as household animal raising and wildlife trade.30,31 Protective attitudes, knowledge and a supportive social environment for disease prevention were reportedly being developed within the community.31 Existing local preliminary programmes and policies around human and animal health, community development and conservation are considered effective resources to begin or continue developing cost-effective strategies to mitigate zoonotic risks.