Box 3  Illustrative quotes: policy/regulation level risk and protective factors
Healthcare  Interviewer: ‘Is the town's hospital far away from you home?’ Interviewee: ‘About 100 meters.’ Interviewer: ‘How much do you pay one time?’ Interviewee: ‘30 yuan for normal diseases.’ Interviewer: ‘Do you have any subsidies?’ Interviewee: ‘Yes, we have medical insurance’ (female cook at a local restaurant, 46-y-old, Yunnan).
Interviewer: ‘How much you can get reimbursed for your treatment expense?’ Interviewee: ‘75% of the expenses’ (male peasant farmer, 36-y-old, Yunnan).
National immunization programme  Interviewer: ‘Does your child get vaccine regularly?’ Interviewee: ‘Yes, some people will inform us.’ Interviewer: ‘Free charge of vaccine?’ Interviewee: ‘Almost free, only pay very small amount of injection fee’ (male peasant farmer, 36-y-old, Yunnan).
Gun control policy  ‘There were many hunters, distributed in almost every village, but after the government announced it was illegal to have guns, there are no hunter anymore, but a few people still hunt secretly’ (male staff member of local nature reserve, 30-y-old, Guangxi).
Animal health  ‘Vaccine for foot and mouth disease cost 1 RMB per shot, vaccine of sheep pox cost 2 RMB per shot’ (female peasant farmer, 27-y-old, Yunnan).
Interviewer: ‘Did you give them vaccine?’ Interviewee: ‘No, of course not in this rural area, the epidemic prevention station staff go to villages to distribute vaccines, but here is not included in the village, that's why I did not get it’ (male peasant farmer, 40-y-old, Guangdong).
‘If these animals are sick, there is a vet in the villages. Averagely, there will be a good vet among 3 or 5 villages’ (male wildlife researcher, 47-y-old, Yunnan).
Disease prevention  Interviewer: ‘Does Yunnan CDC have systems to report the sudden death cases?’ Interviewee: ‘No, but we will investigate for young people's sudden death’ (male staff member of local CDC, 42-y-old, Yunnan).
Interviewer: ‘How to control mouse at home?’ Interviewee: ‘The village committee give out rat poison each year and I also buy sticky rat board’ (female peasant farmer, 43-y-old, Yunnan).
Rabies prevention  Interviewer: ‘Are there many people who got sick after being bitten by dogs?’ Interviewee: ‘Not so many, since 2011, our state has monitored and treated more than 100 people. Treating regularly, they are never sick. But some people refused injection, as a result, they were dead.’ Interviewer: ‘Are there some policies that domestic dogs must be vaccinated?’ Interviewee: ‘Yes, but it's hard to implement’ (male staff member of local CDC, 42-y-old, Yunnan).
Wildlife hunting and trading  ‘You know, catch, sell or eat wild animals is illegal. Government will punish you’ (female peasant farmer, 40-y-old, Guangxi).
Interviewer: ‘Who is the main department to educate the public about animal conservation?’ Interviewee: ‘Mainly relies on the forest department and nature reserve. We go to village in a specific month every year to educate local people’ (male staff member of local nature reserve, 30-y-old, Guangxi).
‘They do not collect samples for transportation licence of farmed animals; for Inspection and quarantine certificate, they will sampling everything, including water, feeding stuff, oral, blood and rectal of animals regularly’ (male bamboo rat farmer, 56-y-old, Guangxi).
Human animal conflict  Interviewer: ‘Is there governmental compensation system if animals damage crops?’ Interviewee: ‘No, our winner bamboo shoots are eaten by wild boars. Nothing will be left once they come, and they run so fast. But there is no compensation, they sometimes run to the orchard to eat oranges and damage many trees. Even purple yams my mum planted are eaten’ (male peasant farmer, 50-y-old, Guangdong).