Measure and item Factor loading
Critical Thinking about Media Messagesa
 3. I think about what the people who made the media message want me to believe .90
 4. I think about the things the advertisers do to get my attention .82
 2. I think about who created the message I see on the ad .73
 1. I think about the purpose behind a message I see on television .71
 5. I think about whether the things that advertisers want me to do are good for me .71
 6. I try and think about how true or false an advertisement is .68
Average variance extracted .60
Critical Thinking about Media Messages – Appearance Focusa
 4. When I see ads with very attractive female models I think about the things the advertisers do to get my attention .92
 3. When I look at ads with thin female models I think about what the people who made the media message want me to believe .91
 2. When I see very attractive female models used in ads I think about who created the message I see on the ad .90
 1. When looking at thin female models on television I think about the purpose behind the message I see .87
 5. When looking at ads with thin female models I think about whether the things that advertisers want me to do are good for me .83
 6. When I see ads about ways to be more attractive I try and think about how true or false an advertisement is .75
Average variance extracted .76
Fakeb
 3. They probably used computer re-touching to make her look like that .92
 2. Nobody looks like that without computer tricks .90
 5. It takes a lot of camera tricks to make someone look that good .84
 4. That kind of perfection isn’t real .81
 1. She’s airbrushed .68
Average variance extracted .71