The MAQ was designed to assess media scepticism in relation to media images [6, 25]. Items were derived from the message interpretation process model, and thus, the MAQ is a media processing measure. Ten items, focused on the appearance of models in media, from the MAQ, a 22 item measure, were included. Four had been described in two studies [6, 25] as indicating desirability and six items had been described as indicating realism in one study of adolescents [6], although in a study of college age women those items were divided into realism (3 items) and similarity (3 items) subscales [25].