Having a schedule and sticking to it allows the communications personnel, the media and officials to know what they are doing and remain on top of the situation • Developing a recognisable logo/symbol that will alert the public that important information is to be or is being transmitted • Presenting messages as a media package including features, background information and messages, with audio and/or video tapes when possible and appropriate • Consulting with emergency management authorities to identify priority issues and prepare profiles of target audiences • Scheduling the public information team so that it can maintain 24-hour-a-day operations (2-3 work shifts per day) for at least several days • Ensure that the information needs of the media and the public are adequately monitored, through: