Table 5 Structured model. Relationship Direct Effect t-Value Decision F2 H1a E-Govt→ E-P 0.272 8.075 Supported 0.107 H1b E-Govt→ S-p 0.137 3.317 Supported 0.028 H1c E-Govt→ ATOB 0.326 8.68 Supported 0.142 H2a conv19-WOM→E-P 0.563 16.353 Supported 0.456 H2b conv19-WOM→S-P 0.368 8.34 Supported 0.149 H2c conv19-WOM→ATOB 0.493 12.674 Supported 0.323 H3a E-P→S-P 0.187 4.359 Supported 0.037 H3b ATOB→S-P 0.228 5.835 Supported 0.059