The above-mentioned research demonstrated the importance of online 2019-nCoV-WOM. So, we tried to explore the positive effect of 2019-nCoV-WOM on online social presence in our research using exclusive mediating variables. We expected that 2019-nCoV-WOM not only significantly affects perceptions of epidemic protection in terms of individuals’ online social presence, but also influences changes in attitude toward the epidemic outbreak. So, we hypothesized the following: